Lead Generation & Business Development Plan

Interactive Two-Hour Workshop

The best business development professionals are members of the technical staff who have mastered the skills enabling them to become effective rainmakers. The workshop demonstrates how to create, implement and monitor the business development plan and understand the process to obtain a new client.

What will you learn in this workshop?

  • Determine the best lead sources.

  • Identify the ideal client.

  • Develop a unique value proposition.

  • Prioritize leads and follow up techniques.

  • Face-to-face meeting approach.

  • Conferences & trade show strategies.

  • Meeting preparation check list.

  • Develop business development plan.


The workshop may be customized to address specific individual business development challenges including networking skills, communications (email, cold calling, face-to-face meeting tactics), client retention, exceptional client service and relationship building/loyalty.

Please email me at robinphoyle@gmail.com for more information.

NETWORKING
Events, Conferences & Organizations


Interactive Workshop

The workshop will demonstrate skills and techniques for networking events, conferences and organizations to maximize your time and resources.  

You will learn how to:

  • Build long-term relationships and develop life-long clients.

  • Create a unique value proposition.

  • Selectively target events, conferences and organizations where clients participate.

  • Develop networking strategies – before, during and after the event.

  • Build relationships – don’t sell.

  • Cultivate techniques to listen, ask questions and add value.

  • Successfully follow up after every event and conference.

The workshop may be customized to address specific company business development challenges.

Please email me at robinphoyle@gmail.com for more information.

COMMUNICATION STRATEGIES
Email, Cold-Calling, Face-to-Face Meetings, Presentations


Interactive Workshop

Effective communication is the key to successful business development.  This workshop will provide you the tools to confidently write a compelling email, make the dreaded cold-call less painful and prepare, follow up on meetings and presentations.

You will learn how to:

  • Create a unique value proposition.

  • Define an ideal client.

  • Research, build, and prioritize the best list of targeted prospects and strategic relationships.

  • Identify the client’s pain points - absolutely understand issues/concerns/problems prior to communication.  

  • Write an effective customized email.

  • Add value and build trust with every communication.

  • Develop a cold-call strategy.

  • Establish a step-by-step process to achieve a face-to-face meeting.

  • Prepare meeting checklist – before, during, & after.

  • Present tips for client meetings and presentations.


The workshop may be customized to address specific company business development challenges.

Please email me at robinphoyle@gmail.com for more information.